Getting more customers through the door is expensive. Getting each customer to spend more per order is where the real leverage lives. […]

Average order value (AOV) measures the average dollar amount customers spend per transaction on your store. It’s calculated by dividing total revenue […]

Revenue per session (RPS) measures the average revenue your store generates from each visit, calculated by dividing total revenue by total sessions. […]

Revenue per Visitor (RPV) is the total revenue your website generates divided by the number of unique visitors over a specific period. […]

Ecommerce metrics are the quantifiable measurements that track your online store’s performance—sales, marketing efficiency, and customer behavior. They tell you whether your […]

Customer acquisition cost (CAC) is the total amount you spend on sales and marketing divided by the number of new customers you […]

GA4 works—until you need to actually use it. The event-based model that replaced Universal Analytics has left many teams spending more time […]

Your Shopify dashboard shows a 2% conversion rate, but it won’t tell you why the other 98% left without buying. That’s the […]

Shopify’s built-in analytics tell you what happened in your store. They won’t tell you why your conversion rate dropped last week or […]