Turn Heatmaps into Product Page Wins with MIDA

A heatmap is just a pretty picture until you use it to move a button, rewrite a headline, or hide a section […]

5 Session Patterns That Kill Conversions

To optimize your store like a professional CRO (Conversion Rate Optimization) expert or Product Manager, you must stop viewing recordings as just […]

Start with MIDA: What to Check First

Welcome to MIDA! Your store is now equipped with powerful tools to understand every click, scroll, and hesitation of your visitors. However, […]