Product Update: Smarter Fraud Detection with the New Visitor Intelligence Dashboard
Online stores today face more sophisticated threats than ever. Bots, VPN users, and anonymous visitors can disguise their identity, rotate IP addresses, and repeatedly access your store without being easily detected.
To help merchants better understand and control this traffic, we’ve redesigned the MIDA Visitor Dashboard — introducing a more powerful way to detect suspicious visitors and investigate potential fraud.
This update makes visitor monitoring clearer, more actionable, and easier to use.
A New Way to Investigate Store Visitors
The redesigned Visitors page brings all critical signals into one place, making it easier to understand who is accessing your store and whether they pose a risk.
Instead of focusing only on IP addresses, the new interface introduces Visitor-level tracking, allowing merchants to investigate traffic patterns more effectively.
You can now see:
- Visitor identity
- IP risk scores
- Detection signals (VPN, proxy, TOR, etc.)
- Visit frequency
- Device and browser details
- Visitor status (allowed, blocked, redirected)
This makes it much easier to quickly spot suspicious activity.
Track Visitors Even If They Switch IP Addresses
One common tactic used by bots and malicious actors is IP rotation. A single visitor may appear under multiple IP addresses to avoid detection.
The new dashboard introduces Visitor ID tracking, allowing you to follow a visitor across multiple IPs.
This helps merchants uncover patterns such as:
- Bots repeatedly accessing the store
- Scrapers scanning product pages
- Suspicious visitors attempting multiple checkouts
- VPN users trying to bypass restrictions
By identifying the visitor instead of just the IP, you gain much deeper visibility into potential fraud behavior.
Instantly Identify Risky Traffic
To make investigation faster, the dashboard now highlights IP Risk Scores with clear visual indicators.
Each visitor receives a risk score based on multiple signals, allowing you to quickly determine whether traffic is likely safe or suspicious.
Higher risk scores often indicate activity such as:
- Data center or hosting traffic
- Proxy or VPN usage
- Anonymous browsing networks
- Automated bot behavior
Instead of manually analyzing raw IP data, you can now immediately spot risky visitors at a glance.
Advanced Detection Signals
The updated dashboard also makes traffic detection more transparent.
Visitors can now be automatically labeled based on their connection type, including:
- VPN
- Proxy
- TOR network
- Hosting providers
- Anonymous connections
- Known bot traffic
These signals help merchants understand how visitors are accessing their store, making it easier to detect fraud attempts or automated activity.
Quickly Spot Spam and Bot Activity
Another useful signal in the new interface is Visit Frequency.
When a visitor repeatedly accesses your store within a short period of time, it may indicate:
- Scraping activity
- Automated bot traffic
- Suspicious behavior
By combining visit frequency with detection signals and risk scores, merchants can quickly identify unusual traffic patterns.
Take Action Immediately
Once suspicious traffic is identified, you can act immediately from the dashboard.
Merchants can:
- Block visitors
- Redirect suspicious traffic
- Allow trusted visitors
All actions are visible through the status indicators, making it easy to see which visitors were allowed, blocked, or redirected.
This ensures merchants always stay in control of who can access their store.
Designed for Clarity and Faster Investigation
This redesign also aligns the visitor interface with the broader MIDA ecosystem, including MIDA Replay, creating a more consistent experience across tools.
The new layout focuses on:
- Clearer visitor insights
- Faster investigation
- Better fraud visibility
- Easier traffic filtering
Everything is designed to help merchants spend less time digging through data and more time protecting their store.
What This Means for Your Store
With the new Visitor Intelligence Dashboard, merchants can now:
- Detect hidden visitors more easily
- Identify suspicious traffic patterns
- Track visitors even if they change IP addresses
- Investigate bot or fraud activity faster
- Take action before problems escalate
In short, you gain better visibility and control over your store traffic.
