Analytics Platform That Show
Full Customer Journey
Track more than just pageviews. MIDA Analytics gives Shopify merchants a clear, visual picture of how visitors move from product view to purchase – and where revenue leaks along the way.
Trusted by 5000+ Shopify Merchants
300+ Five star rating on Shopify App Store
Why MIDA Analytics Is Different
Shopify-Native Data Model
Every session, product view, checkout, and successful order is synced with your Shopify store – not stitched together from generic tags.
Behavior + Outcome In One View
See Total Visitors, Sessions, and Top Pages alongside Successful Orders and a full Order Funnel from product view to purchase.
Visual, Not Abstract
Click straight from a metric, country, or page into the exact session replays and heatmaps behind it. No guesswork, no blind spots.
Ready for Real Teams
Export via API, monitor sync health by email, and share clear dashboards with marketing, UX, and leadership teams in minutes.
A Single, Actionable Overview that
Shopify Doesn’t Show You
MIDA shows you what truly drives ecommerce growth — not just numbers, but clear actions.
On one screen, you can see and investigate:
Deeper Page Analytics (Beyond Pageviews)
- Identify Popular, Viewed, Ordered, and Abandoned pages & products
- See which page elements and CTAs actually generate revenue
- Track clicks → sessions → orders, then jump straight into session replays and heatmaps
- Prioritize optimization by page template performance, not guesswork
UTM & Traffic That Converts
- Follow every UTM campaign from traffic to conversion
- Instantly spot campaigns that drive orders, not just visits
- Compare paid sources and referrers by traffic quality
- Watch real user sessions behind each campaign
Conversion Funnel with Context
- Visualize the full journey: Product View → Cart → Checkout → Order
- Visualize full checkout funnel: Checkout Started → Contact → Address → Payment Information → Checkout Completed
- Find drop-offs and investigate them with replays and heatmaps
Let AI Assistant Do the Heavy Lifting
Get actionable insights and suggestions powered by AI, plus stay informed with daily or weekly email reports – all in seconds.
Analytics API: Bring MIDA Data Into Your Own Stack
Sync MIDA session replays and heatmap data directly into your BI tools or data warehouse.
- One-click API enable/disable
- Secure in-app API key generation
- Daily or weekly automated syncs
- Email alerts to monitor sync health
How MIDA Analytics Works With
Session Replays, Heatmaps, and Surveys
With MIDA, your workflow looks like this:
See the metric → Find the friction → Watch what happened → Fix the experience.
What our users says
Real merchants. Real growth. Real insights.
Ms.Rose
I have been using the MIDA app for a while now, had a great experience with the customer service, very helpful and Lucy has been a great help. Also, I find the app very useful, especially being able to keep up with how customers are behaving, I recommend this app to anyone looking for more insight into their customer's behaviour.
Hannah Foster
Thank you so much to the quick response with the chat feature with your team. I am so grateful for your service. I was able to get up and running in no time and the features of this app are just the perfect fit I was looking for, for my business. Tracking and setting up are easy and very informative.
Jacob Rivera
I've been using this app to check my customers journey around my website and to recognise any issues or lack of information. This app helped me a lot, as I was able to see which pages need a bit more focus and what's user behaviour. Contact with the team is great, answering questions and replying promptly. I highly recommend this app.
Noah Harris
Mida Heatmap is a great app, but what really made the difference for me was the support from Chloe. She went above and beyond to guide me through setup and explain how to actually use the data to improve my store. Everything was clear, friendly, and fast — I felt supported the whole way. Having someone who really understands both the tool and ecommerce is a huge plus. Highly recommend!
Having a hard time to decide?
Chat with your favorite AI chat assistant or book a demo with our experts to learn more about MIDA and how it can help your business!
Frequently Asked Questions
How is MIDA Analytics different from Shopify’s built-in reports?
Shopify shows you sales, traffic, and basic funnel steps. MIDA adds behavioral depth — session replays, heatmaps, frustration signals, and survey feedback — directly connected to those same orders and sessions. You don’t just see that drop-off happened; you see why.
