About MIDA
MIDA was born from a simple observation: Shopify merchants were drowning in data but starving for insight. We saw store owners spending hours analyzing charts that never showed them why customers hesitated, clicked, or left.
After years of dedication, we are now the Trusted Partner for Conversion & Protection for thousands of Shopify merchants from over 50 countries worldwide.
When we started MIDA, we believed that "understanding your customer" shouldn't require a data science degree. Every merchant deserves to see what their customers experience.
The MIDA team
Founders & Core Team
Trusted by 5000+ Shopify Merchants
300+ Five star rating on Shopify App Store
Why We Built MIDA
We saw the problems ecommerce teams faced every day—and knew there had to be a better way.
Guessing Conversions
We saw merchants making decisions based on hunches, not data. Every assumption was a gamble with revenue.
Missing Real Behavior
Analytics dashboards showed numbers, but missed the story. Where did customers hesitate? Why did they leave?
Invisible Friction
Customers clicking, pausing, scrolling back—all invisible. The moments that mattered most were completely hidden.
Silent Exits
Visitors leaving without a trace. No explanation. No insight. Just lost revenue and unanswered questions.
Stop Guessing.
Start Seeing.
Our mission is to help Shopify merchants understand their customers better—and protect their stores better—every day.
We believe that every ecommerce team deserves access to enterprise-level insights and security, regardless of their size or technical expertise.
Conversion optimization should be visual
See exactly what customers see. Understand behavior through their eyes, not just through numbers.
Security should be proactive
Block threats before they cause damage. Prevention is always better than recovery.
Data should lead to action
Every insight should have a clear next step. Data without direction is just noise.
Made for Everyday Ecommerce Teams
Whether you’re a team of one or one hundred, MIDA gives you the tools to understand and protect your store.
Ecommerce Managers
Challenge: Drowning in data but starving for insights
With MIDA: Get clear, actionable reports that drive real business decisions
Marketers
Challenge: Campaigns performing but conversions flat
With MIDA: See exactly where visitors drop off and why they don't convert
UX & CRO Teams
Challenge: Guessing what to optimize next
With MIDA: Visual heatmaps and recordings reveal friction instantly
Store Owners
Challenge: Drowning in data but starving for insights
With MIDA: Get clear, actionable reports that drive real business decisions
What our users says
Real merchants. Real growth. Real insights.
Ms.Rose
I have been using the MIDA app for a while now, had a great experience with the customer service, very helpful and Lucy has been a great help. Also, I find the app very useful, especially being able to keep up with how customers are behaving, I recommend this app to anyone looking for more insight into their customer's behaviour.
Hannah Foster
Thank you so much to the quick response with the chat feature with your team. I am so grateful for your service. I was able to get up and running in no time and the features of this app are just the perfect fit I was looking for, for my business. Tracking and setting up are easy and very informative.
Jacob Rivera
I've been using this app to check my customers journey around my website and to recognise any issues or lack of information. This app helped me a lot, as I was able to see which pages need a bit more focus and what's user behaviour. Contact with the team is great, answering questions and replying promptly. I highly recommend this app.
Noah Harris
Mida Heatmap is a great app, but what really made the difference for me was the support from Chloe. She went above and beyond to guide me through setup and explain how to actually use the data to improve my store. Everything was clear, friendly, and fast — I felt supported the whole way. Having someone who really understands both the tool and ecommerce is a huge plus. Highly recommend!
Stop Guessing.
Start Watching Real Customer Journeys.
Install MIDA on your Shopify store and turn everyday visitor behavior into a steady stream of UX and conversion improvements.
